Dolly Kei :

The Dolly kei is a recent fashion style, was developed by a student in modeling Hitomi Nomura.
Hitomi Nomura is the creator of the Dolly brand, she created her own boutique named Grimoire in Shinbuya Tokyo..
Such a magical place as the White rabbit place in Alice in Wonderland.. a one kind place you can ever see.....

Dolly kei or dolly style / fashion is a Japanese fashion inspired by vintage, very old clothes of eastern Europe.
Takes inspiration from antique dolls, the dolly kei uses a lot of  sumptuous jewels tone like the ruby red, deep violet and malachite green.
Is more a natural  look that has no emphasis on luxury, however the fabrics and materials are themselves more luxurious, with lots of rich velvet, raw silk and delicate embroidery with golden thread.